To create beauty, add value, and achieve the critical Balance between superior quality, affordable cost and optimum completion time.

We are driven by a strong belief that the quality of our surroundings has a direct impact on the quality of our lives, be it at home, work, the shopping mall, a public building or any other spaces.

In that sense, design becomes an all-embracing effort; ranging from functional performance, to physical, aesthetic and cultural context while also keeping into consideration its “poetic dimension”.

Striving to achieve all of the project goals and objectives while honoring the preconceived constraints of scope, time, quality and budget.

Building trusting relationships with our clients by being responsive to their expectations and providing the highest quality possible is the core of our company culture. Practicing open and honest communication, making our clients’ trust a priority from the get-go.

By holding ourselves accountable for all our actions and offering complete transparency throughout the construction process, we cater not only for high quality on time and on budget, but also for clients’ peace of mind during the construction process.

We work very closely with our clients to ensure we develop tailor-made solutions complementing and adding value to the space designs, embracing clients’ aspirations and lifestyles, and achieving their homes or businesses requirements and budget.




Early 2015, and Building on over 20 years of extensive and diverse experience, successfully covering all different roles in many different types of projects, both in Egypt and the UK, assuming leading roles such as Chief Operations Officer & Co-Founder of IDRAK Fine Finishings and Operations Manager of Magnum Enterprise, through which he has built a well respected name in the market, has launched his own label ``Balance Innovation`` to continue this journey of achievements.